Everybody knows the significant importance of having a strategy for distribution and delivery of goods as well as for controlling the distribution method. Making decision about distributing and selling channels is one of the most important challenging processes for the managers. Such decision shall have a direct influence on other marketing decisions.
In other words, distribution and sales network could be described as the pulse of a company.
Manufacturing companies use different solutions to increase their market presence and distribute their fixed expenses over a larger number of the products, through increasing the volume of their production and developing their markets. In this way they not only reduce the cost of the finished goods and increase their pricing flexibility but also increase their profits.